Mentionlane

How it works

How we get your brand into the right articles.

Four clear steps: we learn your business, find the pages where your category already appears, contact the publishers, and show you what goes live.

Get my outreach plan

Before you commit: your initial review

We review your website and email selected examples with our recommendation. If a campaign fits, we propose the scope and pricing. This initial review is free.

Request my initial review
  1. 01

    Your brand and goals

    We start with what you sell, and to whom.

    You share your website, products, markets and the terms you want to be found for. From there we define which links and mentions would actually help your business.

  2. 02

    Research

    We find the pages where your category already appears.

    Best-of lists, comparisons, buying guides and articles where your competitors already appear. We also study which sources are cited around buying questions in ChatGPT, Gemini and Perplexity, then prioritise them by real relevance.

  3. 03

    Outreach

    We contact publishers, one by one.

    Our team reviews each pitch for that page and its readers, explaining why including your brand improves the article. We follow up sensibly and handle the replies. Any publisher spend is presented separately and only proceeds if you approve it.

  4. 04

    Results

    You see the coverage and what comes next.

    You receive the URLs of published mentions and links, alongside a summary of outreach, replies and next steps. You keep control of how your brand is presented throughout.

What you receive in each report.

During your campaign, your reports cover these areas using your brand’s data. Your plan sets how often you receive updates.

Published coverage
Publisher, article URL, date checked, how your brand is described and which page it links to. Sponsorship and link attributes are identified.
Outreach progress
Totals for publishers contacted, replies and outstanding proposals. Outreach activity and published results are counted separately.
AI observations
For the agreed questions: the system, exact question, date and whether your brand appears. Source citations are recorded separately.
Next priorities
Which pitch angles are getting replies, what information an editor needs and where we’ll focus the next round of work.
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How we choose articles

We look for articles about what you sell, written for the people you want to reach.

Backlinks, mentions and AI visibility

Let’s find where your brand should appear.

Get my outreach plan

Share your website and goals. Get a free initial review with examples and recommended next steps.