Best-of lists & brand mentions
Get featured in the articles your customers read
Appear in the best-of lists, comparisons and buying guides people use to choose. Mentionlane finds relevant pages, checks where competitors appear and contacts the editors with a clear reason to include your brand.
Get my outreach planPlans from $1,500/month. Share your website. We’ll review where links and mentions could help your business.
Find the lists that fit your offer
We research category keywords, alternatives searches and the pages that already feature your competitors. Then we assess the exact article: its audience, selection criteria, product coverage and whether it is still maintained.
- Best-of lists and product roundups
- Comparison articles and alternatives pages
- Buying guides with a relevant audience
Which lists are worth pursuing?
A list can rank for your category and still be a poor fit. We check whether its selection criteria cover your type of product, country, customer and price point. If it requires an integration or feature you do not offer, we do not pitch you as if you do.
- Check existing inclusions against the published selection criteria
- Confirm the information and comparison are still current
- Explain the specific reader need your inclusion would address
Make your product easy to evaluate
We turn your brand information into a concise brief for the editor. It explains who your product helps, what makes it useful for that particular list and where the publisher can verify the details.
- Features and use cases relevant to the article
- Current product information and supporting links
- Your preferences on sponsorships and affiliate arrangements
Follow the opportunity through to publication
We contact the right publisher, follow up where appropriate and handle questions about your offer. When an inclusion goes live, you receive the URL and the published description, including whether it contains a backlink.
- Progress on publisher conversations
- Confirmed mentions and links reported separately
- Publication details you can review
FAQ
Before you decide.
What is a listicle?
An article organised as a list, such as best scheduling tools or top providers for a particular need. For your brand, the opportunity is to appear where readers are already comparing possible purchases.
How is this different from general link building?
The focus is inclusion in an article that compares or recommends products and services. A placement may include a backlink, but the description and its relevance to a buying decision matter too.
Can we offer an affiliate programme or sponsorship?
Yes, if that fits your preferences and the publisher. We agree the commercial terms with you before committing. Publisher fees are quoted separately and require your approval; paid relationships should be disclosed.
Is inclusion guaranteed?
Editors choose which brands to feature and how to describe them. We research the fit, prepare the evidence and manage outreach; a pitch does not guarantee publication, a backlink or a later AI recommendation.