Editorial outreach
We identify relevant comparisons, guides, and resources. Then we develop a specific case and manage thoughtful communication with each publication.
Explore the serviceEditorial outreach, with judgment
Your brand deserves a place in the conversation.
We find the comparisons and resources your customers already trust, shape a relevant angle, and manage the outreach from research to follow-through.
A relevant path to visibility
Your brandA clear reason
to be included
to be included
Relevant publicationsComparisonsSpecialist guidesResource lists
01Readers weighing options
02Signals for search engines
03Sources AI can find
Illustrative path; every campaign depends on editorial relevance.
The opportunity
Your future customers are already reading pages where your brand could add value.
The question is not how many emails we can send. It is which publications fit, why they should consider you, and how to make that case with respect for their editorial work.
Two lines of work
Visibility that starts with a good source.
AI visibility research
We study the sources appearing around questions that matter in your category and turn that evidence into useful editorial priorities.
Explore the serviceHow we work
Research first. Relevance always.
Every step leaves a decision you can understand: who to approach, with what angle, and why it is worth pursuing.
- 01
Understand
Your product, category, and customers.
- 02
Research
Publications and sources with a real fit.
- 03
Make the case
A specific angle for each opportunity.
- 04
Manage
Contact, follow-through, and learning.
From the field notes
Guides for thinking clearly about visibility.
How to choose editorial outreach opportunities
A practical framework for deciding which comparisons, directories and resource pages deserve a thoughtful pitch.
Brand mentions vs backlinks: what each one can do
Understand mentions, links, sponsored placements and the decisions that matter before contacting a publisher.
AI visibility starts with understanding editorial sources
A grounded way to research the sources appearing in AI answers and turn observations into useful editorial work.
FAQ
Sensible questions before we begin.
Do you guarantee placements or rankings?
No. Editorial decisions belong to each publication, and search results change. We are accountable for the quality of the research, angle, and management.
Do you pay publications?
If an opportunity involves publisher or editorial spend, it is presented separately and requires your approval before anything proceeds.
How is the fee set?
Scope and fee are set out in a proposal after we review your brand, market, and goals.